In this article, we go through everything that Amazon Sellers need to know about trademarks and Amazon Brand Registry. Having a registered trademark for your brand and being on the Brand Registry is increasingly becoming a critical component to running a legitimate and profitable business on Amazon.

Why should trademark protection matter to Amazon Sellers?

The concept of getting a trademark may be a new one to Amazon Sellers, but it is an age-old concept in the world of business and commerce. The trademark system was established to encourage fair competition by distinguishing products and their sources for the benefit and protection of both the seller and their customers.

But some competitors simply won’t play fair, and you’ll hear quite a number of horror stories about Amazon Sellers who lose their business overnight because of unfair business practices from competitors. The saddest part about this is knowing that these issues could have been easily prevented had there been legal protections set in place from the start.

One of the most basic protections you should get for your Amazon business is getting yourself on the Brand Registry. Being on the Brand Registry allows you to “unlock” special features such as:

protecting your brand against hijackers and unauthorized sellers;

stopping the sale of counterfeit products;

preventing competitors from maliciously changing your products listing title, bullet points, and images;

providing you exclusive tools to better promote your brand and products; and

disclosing valuable data, such as relevant keyword data, that helps you increase sales velocity.